The Bahari Story
Bahari means the ocean in Kiswahili and was founded by Tanzanian-born Luu Borafia to offer superior quality luxury apparel in timeless fabrics. Bahari’s values are softness, gentle and calm luxury.
Bahari is inspired by Luu’s late mother and the luxury and escapism of Zanzibar, a semi-autonomous island and part of Tanzania. Luu’s late mother, Khadija was born in Zanzibar. She was a really special woman who touched the lives and hearts of so many people, especially in her Tanzanian community.
Known for her kindness, humility, elegance and style, Luu’s mother sadly died. For years, Luu wanted so much to honour her memory and this is how the vision of Bahari developed. Luu, passionate about sustainable luxury, wanted to curate beautiful timeless gentle and calm luxury womenswear and also encourage sustainable employment, training and opportunities for women and girls from the island of Zanzibar.
The island of Zanzibar is a really beautiful island of about 1.8 million people on the East Coast of Africa. Zanzibar is well known for Freddie Mercury, its turquoise ocean and pristine white sand and fascinating history interlinking the cultures of Africa, Arabia, Asia and the Far East.
The Essence of Calm and Understated Luxury
BAHARI encapsulates the essence of tranquility. Every aspect of the brand is designed to evoke a sense of calm and quiet, from the serene color palettes to the minimalist design principles. The products and experiences offered by BAHARI are crafted to provide a peaceful escape from the hustle and bustle of everyday life, allowing you to immerse yourself in a world of relaxation and mindfulness.
Commitment to Sustainability
Sustainability is at the core of BAHARI's ethos. The brand takes great pride in sourcing materials that are both luxurious and environmentally friendly. By prioritizing sustainable practices, BAHARI ensures that its impact on the planet is minimal. This commitment extends beyond materials to include ethical labor practices and support for local communities, ensuring that every purchase contributes to a better world.
Trustworthy Luxury
Trust is a pillar of BAHARI's brand promise. Customers can rest assured that they are investing in products and experiences that uphold the highest standards of quality and ethics. BAHARI's transparent supply chain and rigorous quality control measures ensure that every item meets the expectations of discerning consumers who value both luxury and sustainability.
Key Features of BAHARI's Luxury
Exquisite Craftsmanship: Each product is a testament to the skill and dedication of craftsmen dedicated to excellence.
Timeless Design: BAHARI's aesthetic is both innovative and classic, designed to stand the test of time.
Customer-Centric Approach: The brand offers personalized services and experiences, ensuring that every customer feels valued and understood.
Embrace the BAHARI Lifestyle
Choosing BAHARI means embracing a lifestyle that values harmony with nature without compromising on luxury. It's about making informed choices that reflect a commitment to the planet and a desire for elegance. With BAHARI, you can indulge in luxury that feels good and does good, knowing that your choices make a positive impact.
Discover the calm, quiet, and sustainable luxury that BAHARI offers, and experience a brand that is redefining what it means to live luxuriously with a conscience.